In recent years, Kaizhou District of Chongqing has deeply implemented the important instructions of General Secretary Xi Jinping on cultural and tourism work, as well as the ecological development concept of "green mountains and clear waters are as valuable as mountains of gold and silver". With a focus on building an international tourism resort at the junction of the Three Gorges and Qinba, Kaizhou District has continuously explored the transformation path of the "two mountains" theory and embarked on a new path of ecological protection and high-quality development of tourism economy.

1、 Main methods and effectiveness
(1) Protecting the 'water' to revitalize the city, activating the urban economy with a clear lake of water
One is to turn water into scenery. Transforming the 15 square kilometer Hanfeng Lake formed by the Three Gorges Project from an ecological problem to a development pivot, innovating the "wetland forest+landscape pond+bird habitat" system, managing the 30 meter drop subsidence zone, planting nearly a thousand acres of flood resistant plants, stable Class II water quality, attracting more than 20000 migratory birds such as Chinese mermaids to overwinter, and successively winning honors such as National Wetland Park, National Water Conservancy Scenic Area, National Beautiful Rivers and Lakes, National Water National Leisure and Sports Center Pilot, and Municipal Tourist Resort. The second is to develop through water. Relying on the ecological base of Hanfeng Lake, more than 50 cultural and tourism industries such as "fireworks bazaar" have been cultivated, more than 10 products such as "night tour of Hanfeng Lake" immersive loop tour, and 3 food and cultural blocks such as lakeside food street have been built, and a series of activities of Hanfeng Lake Water Happy Season have been held continuously, with Loong Boat, paddle, marathon, swimming and other events in full swing. In 2024, the number of visitors to key scenic spots in the entire region will exceed 9 million, an increase of 35%, and the total expenditure of tourists will reach 5.85 billion yuan, an increase of 21%, making the "one lake and clear water" a "golden waterway" that drives regional consumption. The third is to benefit the people with water. Build a "one core, three belts, and four areas" national sports space with Hanfeng Lake Water Sports Center as the core. Implement plans such as "bringing water sports into schools", train an average of 8000 young people annually, and establish two municipal level reserve talent bases for competitive sports. Build a mass sports activity system of "event type+experience type+education type", carry out 28 mass sports activities in 6 categories, including Loong Boat Culture Festival and water sports summer camp, develop the "Hanfeng Lake Water Sports Experience Week", receive more than 20000 people, and make the green water and mountains become the ecological well-being of people's fitness and cultural infiltration.
(2) Relying on the 'mountains' to generate gold, writing a chapter of shared prosperity for the health and wellness of high mountains
One is high-level planning and foundation building. Based on core ecological resources such as Xuebaoshan National Forest Park and Tiefengshan Forest Park, we will build an ecological tourism system of "traditional Chinese medicine health and wellness+ecological oxygen bar". Adhering to ecological priority and green development, we have formulated the "Overall Plan for Tourism in Xuebao Mountain Area" and the "Overall Plan for Mazaying Tourist Resort", and achieved connectivity between Xuebao Mountain and Mazaying. We have launched the construction of the Full Moon Mazaying Health and Summer Resort Real Estate and Tourism Loop, and built infrastructure projects such as Xuebao Mountain Music Camp, Mazaying Reservoir, and Hot Spring Ancient Street, consolidating the hard support for high-altitude health and wellness. The second is the integration of agriculture, culture, and tourism to increase efficiency. We will create characteristic cultural and tourism projects such as Xuebao Mountain Residence Music Camp Bar, Maganquan Small Building, and Full Moon Camping Base, accelerate the construction of 20 green health projects such as health centers and Tianhe Campsite, hold festivals such as "Full Moon Mountain Song Festival", "Summer Village Evening", and "Camping Festival", successfully build Xuebao Mountain Green Ecological Health Base, and promote the transformation of "cool resources" in high mountains into "hot industries" for summer health preservation. The third is the expansion of regional linkage. Jointly establish the "Two Mountains" Practice and Innovation Base in the Xuebao Mountain Bashan Grand Canyon area with Dazhou, explore the mechanism for realizing the value transformation of ecological products, and cultivate 187 farmer cooperatives and 205 family farms through the "financial capital investment+rural collective economy" model. Jointly establish the "Great Three Gorges · Daba Mountain" Cultural Tourism Development Alliance, and launch high-quality ecological health themed tourism routes with Wanzhou, Dazhou and other places to achieve resource sharing and tourist exchange.
(3) By adding value through "green", four-color brushes can paint a picture of enriching the people
Build a four-color tourism pattern of "red, blue, green, and gold" to promote the transformation of tourism value across the entire region. One is the soul casting of 'Handsome Township Red'. Deeply explore the red cultural heritage of Comrade Liu Bocheng Memorial Hall and former residence, hold 2 special exhibitions, collaborate with Wanzhou and Dazhou to create 6 high-quality red tourism routes, and receive 1.8 million students annually. The second is the empowerment of "Hanfeng Blue". Taking the creation of the Hanfeng Lake National Tourist Resort as an opportunity, we will update the "Colorful Hanfeng Lake" lakeside landscape, build 15 supporting water sports centers and cultural tourism projects in the old city of Kaizhou, create 12 types of vacation products, and attract over 4.5 million tourists annually. The third is to solidify the foundation of "ecological green". Relying on the resources of Xuebao Mountain, we will develop "ecology+industry" and create five core products including traditional Chinese medicine health and wellness, ecological oxygen bar, etc. The forest coverage rate in the area has been increased to 74%, and the negative oxygen ion content has reached 1921/cm ³, earning the title of "China Natural Oxygen Bar". The fourth is the 'rural gold' that enriches the people. Develop 250000 acres of agricultural tourism integration industry base, cultivate 5 rural tourism IPs such as "Zhuxi Ecological Park", establish 1 national "Four Seasons Village Evening" demonstration site, 1 national second-class tourism homestay, hold more than 30 festivals and events such as the "Shangjiu Climbing Festival" annually, and the comprehensive income of rural tourism has exceeded 4 billion yuan.
2、 Experience insights
(1) Ecological priority is a prerequisite
General Secretary Xi Jinping's "Two Mountains" concept provides fundamental guidance for the protection and development of tourism resources. Only by building a solid ecological foundation can mountains, waters, forests, and lakes be elevated from "natural endowments" to "development drivers", and achieve the mutual promotion and symbiosis of "environmental beauty" and "industrial prosperity". From the management of the Hanfeng Lake subsidence zone to the maintenance of the Xuebao Mountain ecological barrier, Kaizhou has always prioritized ecological protection. Through systematic governance and scientific control, it has continuously stimulated the vitality of ecological resources and laid the foundation for sustainable development.
(2) Scientific planning is the foundation
Scientific planning is the core path to achieve precise integration between ecological protection and industrial development. To deeply implement the "Two Mountains" concept, it is necessary to explore new paths of characteristic development through tailored direction and reasonable planning and layout. Based on the resource endowments of Xuebao Mountain and Hanfeng Lake, Kaizhou has built a differentiated pattern of "red, blue, green, and gold" to promote the transformation of ecological value through spatial adaptation, achieve a win-win situation between environmental protection and economic growth, and build a solid foundation for the high-quality development of tourism in the whole region.
(3) Integrated development is key
To implement the "Two Mountains" concept, we must adhere to a diversified integration path, develop the potential of ecological resources from multiple dimensions, expand the value space of ecological products, and achieve the transformation of ecological advantages into industrial advantages. Kaizhou is based on the ecological foundation, deepening the integration model of "ecology+tourism", "health and wellness+tourism", and "rural+tourism", promoting the integration of cultural tourism, sports tourism, agricultural tourism, and business travel, building a chain extension system of "food, accommodation, transportation, tourism, shopping and entertainment", and comprehensively enhancing the composite value and sustainable competitiveness of industries.
(4) Enriching the people and increasing efficiency is the landing point
The core essence of the transformation of the "Two Mountains" theory is to transform ecological advantages into people's well-being, and promote the realization of universal sharing of ecological dividends. By constructing a "four-color tourism" pattern, Kaizhou radiates and drives related industries such as catering and accommodation to create diverse employment opportunities, achieving resonance between increasing farmers' income and rural revitalization, promoting the triple unity of ecological benefits, economic benefits, and social benefits, enabling the masses to obtain sustainable benefits from the added value of ecological resources, and truly sharing the fruits of green development.
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